I engineer custom WordPress and WooCommerce platforms that are fast, secure and built to scale.
I'm Sai Bharadwaj, a Senior WordPress Developer with 4+ years of experience building B2B, enterprise, and consumer websites and WooCommerce stores, from understanding the problem to shipping practical, production-ready sites.
Complex problems. Clearer products.
A few products I've taken from a messy problem to something people actually use.
Explore all work
Ribaso
Insurance Technology · B2B SaaS
An insurance technology company with four connected products. I led the build of all four, anchored by the flagship insurance platform that simplifies complex workflows for agents and brokers across web, desktop, iOS, and Android.
igus
Industrial Technology · Enterprise · E-commerce
Simplifying industrial product discovery and workflows for engineers, procurement teams, and technical buyers navigating 1,200+ specialized cable products.
Vinyaara
Premium D2C · Women's Care
A full storefront build for a premium women's care brand, giving a category that usually feels clinical a calm, editorial identity instead.
Less noise. Better decisions.
A simple, structured approach to turn complexity into practical, usable products.
Understand
Talk to real users, look at real data, and find out what's actually going wrong before deciding what to fix.
Structure
Map how people actually move through the product, then rebuild the structure around that, not around the org chart.
Architect
Build it as a system of reusable templates and components, not one-off pages, so it still holds together after the tenth new feature.
Build
Stay close to stakeholders through the build, so what ships actually matches what was planned.
Built through experience. Across products, people and industries.
Leading WordPress development across B2B, EdTech, and enterprise, including the 0 to 1 build of Ribaso and the learning experience for Nirva Learning.
Owned the web experience for 8+ CRM products. Heatmap data showed the real drop-off point, fixing it lifted lead generation 40% and cut bounce rate 20%.
Delivered 6+ mobile-first websites for clients across time zones, lifting click-through rate 45% on the flows I rebuilt.
- Resolved 1,000+ IT support tickets with a 98% user satisfaction rate across 5,000+ managed enterprise assets.
- Gained direct, ground-level exposure to how poor UX drives support costs and downstream friction across CRM platforms and internal tools.
- Developed a deep understanding of where systems fail users, a technical perspective directly applied to WordPress development workflows today.
Focus: UX Research, Wireframing, Visual Design, Usability Testing, Accessibility (WCAG 2.1), Interaction Design, and Scalable Design Systems.